Privacy Policy
Last updated: February 2, 2026
Overview
AdvisorList operates a directory and discovery platform for financial advisors. This Privacy Policy describes the information we collect, how we use it, and the choices you have.
Information We Collect
- Information you provide: account details (name, email), profile information, firm details, credentials, and communications you send to us.
- Payment information: payments are processed by third-party payment processors. We do not store full payment card details.
- Information from public sources: for verification and compliance, we may review publicly available regulatory databases (for example, SEC IAPD or FINRA BrokerCheck) where applicable.
- Automatically collected data: device and usage data such as IP address, browser type, pages viewed, and approximate location derived from IP address.
How We Use Information
- Provide and operate the platform and advisor directory.
- Verify advisor information and maintain platform integrity.
- Process payments and manage subscriptions.
- Respond to requests, support inquiries, and communicate updates.
- Analyze usage to improve features and performance.
- Protect against fraud, abuse, and security issues.
How We Share Information
- With service providers that help us operate the platform (hosting, analytics, email, payments).
- With advisors you choose to contact through the platform.
- To comply with legal obligations or respond to lawful requests.
- In connection with a business transaction (e.g., merger or acquisition), where permitted by law.
Public Profile Information
Advisor profiles may include information intended for public display, such as name, firm, credentials, specialties, and service details. Public profile information may be indexed by search engines.
Cookies and Analytics
We may use cookies and similar technologies to operate the site, remember preferences, and analyze traffic. You can control cookies through your browser settings. Some features may not function properly without cookies.
Data Retention
We retain information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. You may request deletion of your account, subject to applicable legal requirements.
Security
We implement reasonable administrative, technical, and physical safeguards to protect information. However, no system can be guaranteed 100% secure.
Your Choices
- Update or correct your account and profile information.
- Opt out of certain communications by following unsubscribe instructions.
- Request access to or deletion of your personal information where applicable.
Children's Privacy
AdvisorList is not intended for children under 13, and we do not knowingly collect personal information from children.
Contact Us
If you have questions about this Privacy Policy, contact us at support@advisorlist.org.